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Gastronomie et communication
Paperback
Series: Mediation & Information
Publisher Price: $21.95
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ISBN10: 2343250723
ISBN13: 9782343250724
Publisher: Editions L'Harmattan
Published: Jan 19 2022
Pages: 154
Weight: 0.49
Height: 0.33 Width: 6.02 Depth: 9.25
Language: French
ISBN13: 9782343250724
Publisher: Editions L'Harmattan
Published: Jan 19 2022
Pages: 154
Weight: 0.49
Height: 0.33 Width: 6.02 Depth: 9.25
Language: French
Les mondes de la gastronomie font aujourd'hui face à de profondes mutations, liées au renouvellement des générations, à l'éclectisme des profils de chefs, tout autant qu'à la prise de conscience écologique et environnementale. Dans ce contexte, chefs et restaurants n'ignorent plus la part communicationnelle de leur métier. Ce numéro de la revue MEI, intitulé Gastronomie et communication, met en évidence les tensions et continuités à l'oeuvre dans les stratégies communicationnelles et médiatiques des acteurs. Sont étudiées tour à tour la construction par les chefs de leur image publique, la multiplication des manifestes culinaires et la montée des postures d'engagement éco-responsable, ou encore la transformation en cours des manières de signifier le luxe en gastronomie. La communication des entreprises liées à la gastronomie se transforme, et son déploiement sur di?férents supports fait l'intérêt des contributions de ce numéro.
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