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Influence & Accord: Maîtriser l'art de la négociation stratégique dans un monde complexe
Paperback
Business GeneralInvesting & Finance
Publisher: Independently Published
Published: Aug 12 2026
Pages: 244
Weight: 0.73
Height: 0.55 Width: 6.00 Depth: 9.00
Language: French
Pourquoi certaines personnes obtiennent-elles presque toujours ce qu'elles veulent alors que d'autres échouent malgré leurs efforts ?
Influence et Accord vous plonge dans les mécanismes de la persuasion, de la psychologie humaine et de la négociation moderne. À travers des méthodes concrètes, des stratégies éprouvées et des exemples inspirants, ce livre vous apprend à influencer avec éthique, à construire des relations de confiance et à conclure des accords durables.
Que vous soyez entrepreneur, commercial, dirigeant, étudiant ou simplement désireux de mieux communiquer, cet ouvrage vous donnera les outils pour transformer chaque échange en opportunité.
Vous découvrirez notamment:
- Les fondements de l'influence.
- Les techniques des meilleurs négociateurs.
- Les biais cognitifs qui influencent les décisions.
- Les méthodes pour gérer les objections.
- Les clés pour parvenir à des accords gagnant-gagnant.
Un guide pratique destiné à tous ceux qui souhaitent développer leur pouvoir de persuasion tout en restant authentiques.
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