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La finance comportementale dans la banque privée
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ISBN10: 663018906X
ISBN13: 9786630189063
Publisher: Editions Notre Savoir
Published: Jun 30 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786630189063
Publisher: Editions Notre Savoir
Published: Jun 30 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
Cette publication associe deux thèmes d'intérêt sous la forme d'une étude de cas: la banque privée et la finance comportementale. La banque privée suscite un intérêt croissant tant du point de vue des banques que de celui des clients: d'une part, les banques disposent d'une marge potentielle élevée dans ce domaine et, d'autre part, le nombre de particuliers fortunés (HNWI), qui constituent une clientèle potentielle, ne cesse d'augmenter. De plus, la banque privée étant une activité axée sur les relations humaines, il est essentiel de comprendre les clients dans leur globalité afin de garantir une qualité de conseil satisfaisante et d'établir une relation commerciale durable. Les connaissances en finance comportementale visent à permettre une meilleure compréhension des clients de la banque privée et de leurs schémas de pensée respectifs; ses concepts ont été développés pour éviter de commettre des erreurs psychologiques courantes en matière d'investissement et de prise de décisions financières. Ainsi, la combinaison de la banque privée et de la finance comportementale recèle un grand potentiel, qui est exploré dans cette publication.
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