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Effektive Einbindung von Social Media: Eine Fallstudie über Cadbury
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ISBN10: 6208323134
ISBN13: 9786208323134
Publisher: Verlag Unser Wissen
Published: Nov 24 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208323134
Publisher: Verlag Unser Wissen
Published: Nov 24 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch basiert auf der Prämisse, dass Social-Media-Marketing eine Kraft ist, die fast alles daran ändert, wie Marketing in einer modernen Gesellschaft betrieben wird. Es konzentriert sich auf das, was es in Form einer Reihe von Möglichkeiten bietet, von denen Organisationen profitieren können, aber auch auf die Idee, dass Organisationen in der Lage sind, sich täglich mit einer gro en Anzahl ihrer Kunden auszutauschen. Daher handelt es sich bei dieser Arbeit um eine explorative Untersuchung des Social-Media-Marketings, seiner Funktionen und bewährten Verfahren.
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