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Football Fortunes: The Business, Organization and Strategy of the NFL
Paperback
ISBN13: 9780786446414
Publisher: McFarland & Company
Published: Mar 22 2010
Pages: 252
Weight: 0.79
Height: 0.61 Width: 6.02 Depth: 9.04
Language: English
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
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