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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Hardcover
Series: Routledge Interpretive Marketing Research
Investing & FinanceMarketingTechnology & Engineering
ISBN13: 9780815396352
Publisher: Routledge
Published: Jun 25 2019
Pages: 268
Weight: 1.45
Height: 0.80 Width: 6.30 Depth: 9.40
Language: English
This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
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