Open Daily: 10am - 10pm | Curbside pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Hu, Elise

Hardcover

Investing & FinanceBeautyGeneral Racism & Ethnic Studies

Publisher Price: $29.00

ISBN10: 0593184181
ISBN13: 9780593184189
Publisher: Dutton Books
Published: May 23 2023
Pages: 384
Weight: 1.26
Height: 1.27 Width: 6.34 Depth: 9.25
Language: English
An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming K-beauty industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products--creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few--work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR's bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

And fun as self-care consumerism may be, Elise turns her veteran eye to the darker questions lurking beneath the surface of this story. When technology makes it easy to quantify and optimize ourselves--from banishing blemishes, to whittling our waistlines, even to shaving down our jaws--where do we draw the line? What are the dangers for a society where a flawless face and body are promoted and possible? What are the real financial, physical, and emotional costs of beauty work in a culture that valorizes endless self-improvement and codes it as empowerment?

With rich historical context and deep reporting, including hours of interviews with South Korean women, this is a complex, provocative look at the ways hustle culture has reached into the sinews of our bodies. It raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance obsessed society, and the undeniable political, economic, and social capital of good looks worldwide. And it points the way toward an alternative vision, one that's more affirming and inclusive than a beauty culture led by industry.

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