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Fit for Consumption: Sociology and the Business of Fitness
Paperback
Sports GeneralGeneral SociologyGeneral Fitness
ISBN13: 9780415421812
Publisher: Routledge
Published: Oct 1 2007
Pages: 10
Weight: 0.79
Height: 0.53 Width: 6.14 Depth: 9.21
Language: English
This is the first book to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, Fit for Consumption provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy; how our bodies and selves become 'fit for consumption'.
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