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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ferrari: Racing, Road Cars, and the Business of Exclusivity

Ferrari: Racing, Road Cars, and the Business of Exclusivity

Paperback

Series: Complete Histories of the World's Car Makers

MarketingMotor SportsAutomobiles

Currently unavailable to order

ISBN13: 9798901940419
Publisher: Independently Published
Published: Jan 23 2026
Pages: 362
Weight: 1.07
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

Ferrari's story is usually told at full throttle-through Grand Prix Sundays, screaming engines, and the silhouettes that defined entire generations of performance. This book tells the complete story behind those symbols: how a racing outfit became a manufacturer, how a manufacturer became a luxury powerhouse, and how Ferrari learned to control not only engineering outcomes, but also customer access, pricing power, and brand meaning across decades of change.

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Motor Sports