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Fashion Brand Merchandising
Hardcover
Business GeneralFashion & Accessories
ISBN13: 9781563675614
Publisher: Bloomsbury Publishing PLC
Published: Nov 1 2008
Pages: 416
Weight: 1.80
Height: 1.00 Width: 6.90 Depth: 9.20
Language: English
Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
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