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The Fantasy Sport Industry: Games within Games
Paperback
Series: Routledge Research in Sport, Culture and Society
Role Playing GamesSports General
ISBN13: 9781138898714
Publisher: Routledge
Published: May 22 2015
Pages: 176
Weight: 0.57
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.
The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.
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