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Extraordinary Synergy: Measuring the Unmeasurable
Hardcover
ISBN13: 9781961845565
Publisher: Workbook Press
Published: Oct 27 2023
Pages: 200
Weight: 1.25
Height: 0.50 Width: 7.00 Depth: 10.00
Language: English
Have you been to Nike Flagship stores? You might think these significant investments were made based on careful financial calculations. Yes and No. They were actually made based on the financials and on the leaders' instinctive beliefs in their assessments. Quite interestingly, these decisions turned out to be right! This book is not an academic textbook. It is a global sportswear market eye-opening read.
This book presents a groundbreaking valuation method, showcased through real-world case studies of Nike's flagship store investments worldwide. Dr. Gui's Synergistic Option Model (SOM) serves as a valuable complement to conventional valuation approaches by effectively quantifying the hidden synergistic value of strategic investments.
The SOM reveals that experienced leaders' decisions driven by gut feelings are often both strategic and financially viable in the long term, provided their instincts are accurate. By extending the renowned Black Scholes Option Pricing Model (BSOPM), the SOM allows for the quantification of leaders' gut feelings prior to making substantial investments. Developed using Nike's proprietary data in an unbiased manner, the SOM demonstrates its capability to provide precise forecasts for strategic financial decisions that were previously challenging to quantifyaccurately.
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