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Exprime la idea
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ISBN13: 9788416624522
Publisher: Lid Pub
Published: Apr 1 2016
Pages: 224
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: Spanish
Esta nueva edición de Exprime la idea es un homenaje póstumo a Pat Fallon, fundador junto a Fred Senn de la reconocida agencia publicitaria Fallon Worldwide. «Pat ha sido un visionario de nuestro sector, con métodos y resultados probados a nivel mundial; fue capaz de expandir su agencia por medio mundo y será recordado como uno de los grandes de la publicidad mundial. Este libro, sin duda, es prueba de todo ello. Léelo despacio, disfrútalo, aprende y saca tus propias conclusiones, porque no hay talento que se permita no cuestionar ni una sola idea. Ni siquiera las de este libro , tal y como dice Fernando Ocaña, prologuista y presidente no ejecutivo de Tapsa/Y&R.
A través de casi 30 campañas de clientes tan prestigiosos como Amazon, BMW, Citybank, Rolling Stone, EDS, Holiday Inn, Lee Jeans, Miller, Nestlé, Skoda o Subway, descubrirás los errores y aciertos cometidos por estas marcas a la hora de querer posicionarse en el mercado a través de la publicidad asà como a saber identificar la idea esencial y cómo sacarle el jugo para lograr multiplicar el valor de la creatividad.
«La creatividad motiva , mantienen Fallon y Senn, y ellos no piensan en la publicidad (no al menos de forma exclusiva): para ellos la creatividad es una herramienta, ese punto de apoyo para mover el mundo, que es capaz de cambiar las cosas.
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