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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Experiential Retailing: Concepts and Strategies That Sell

Experiential Retailing: Concepts and Strategies That Sell

Paperback

Business GeneralManagementFashion & Accessories

ISBN10: 1501364154
ISBN13: 9781501364150
Publisher: Bloomsbury Publishing PLC
Published: Jan 23 2020
Pages: 480
Weight: 2.44
Height: 0.97 Width: 8.50 Depth: 11.00
Language: English
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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Fashion & Accessories