Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems

Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems

Rhiney, Eric
Quirk, Thomas J.

Paperback

Series: Excel for Statistics

MarketingGeneral ComputersProbability & Statistics

ISBN10: 3030627802
ISBN13: 9783030627805
Publisher: Springer Nature
Published: Feb 24 2021
Pages: 238
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you.

Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.

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