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Effective Advertising: Understanding When, How, and Why Advertising Works
Hardcover
Series: Marketing for a New Century, Book 168
ISBN13: 9780761922520
Publisher: Sage Publications, Inc
Published: Nov 25 2003
Pages: 216
Weight: 0.92
Height: 0.68 Width: 6.20 Depth: 9.16
Language: English
1 different editions
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Effective Advertising: Understanding When, How, and Why Advertising Works
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Tellis, Gerard J.
Effective Advertising: Understanding When, How, and Why Advertising Works
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