• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

Hardcover

EconomicsInvesting & Finance

ISBN10: 0195071085
ISBN13: 9780195071085
Publisher: Oxford University Press
Published: Jun 4 1992
Pages: 400
Weight: 1.74
Height: 1.39 Width: 6.46 Depth: 9.59
Language: English
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

Also in

Economics