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Exhibitions, Trade Fairs and Industrial Events
Paperback
Series: Routledge Advances in Event Research
ISBN13: 9781032242095
Publisher: Routledge
Published: Dec 13 2021
Pages: 244
Weight: 0.77
Height: 0.52 Width: 6.14 Depth: 9.21
Language: English
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
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