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Everyday Fashions of the Thirties as Pictured in Sears Catalogs
Paperback
Series: Dover Fashion and Costumes
BeautyGeneral Antiques & CollectiblesTextiles & Costume
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ISBN13: 9780486251080
Publisher: Dover Publications
Published: Aug 1 1986
Pages: 144
Weight: 1.21
Height: 0.33 Width: 8.97 Depth: 11.96
Language: English
For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people.
You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.
For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
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