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Everyday Fashions of the Forties as Pictured in Sears Catalogs
Paperback
Series: Dover Fashion and Costumes
BeautyGeneral ArchitectureTextiles & Costume
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ISBN13: 9780486269184
Publisher: Dover Publications
Published: Jan 31 1992
Pages: 128
Weight: 1.13
Height: 0.34 Width: 9.25 Depth: 11.97
Language: English
Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era.
Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to Sunday best. Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of Oomph.
Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.
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