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Event Impact

Event Impact

Hardcover

Business GeneralTravel General

ISBN10: 1138743879
ISBN13: 9781138743878
Publisher: Routledge
Published: May 9 2017
Pages: 130
Weight: 0.99
Height: 0.38 Width: 7.00 Depth: 10.00
Language: English

Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event impacts. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.

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Travel General