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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference
Paperback
Series: Eurasian Studies in Business and Economics, Book 12
ISBN13: 9783030350536
Publisher: Springer Nature
Published: Feb 11 2021
Pages: 367
Weight: 1.19
Height: 0.80 Width: 6.14 Depth: 9.21
Language: English
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
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