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Ethical Consumption: A Research Overview

Ethical Consumption: A Research Overview

Hardcover

Series: State of the Art in Business Research

Business GeneralInvesting & FinanceManagement

ISBN10: 1032160632
ISBN13: 9781032160634
Publisher: Routledge
Published: Apr 11 2023
Pages: 84
Weight: 0.56
Height: 0.25 Width: 5.50 Depth: 8.50
Language: English

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the 'problems' that are often claimed to exist, such as the existence of the 'attitude- behaviour gap', and provides conclusions which make recommendations for practice and further research.

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