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Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model

Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model

Paperback

Series: Mir International Business

Business GeneralEconomicsGeneral Psychology

ISBN10: 3319887149
ISBN13: 9783319887142
Publisher: Springer Nature
Published: Aug 25 2018
Pages: 194
Weight: 0.67
Height: 0.45 Width: 6.14 Depth: 9.21
Language: English
Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model

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