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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Hardcover

Business GeneralInvesting & FinanceMarketing

Publisher Price: $79.99

ISBN10: 023034027X
ISBN13: 9780230340275
Publisher: Springer Nature
Published: Jul 16 2012
Pages: 235
Weight: 1.05
Height: 0.80 Width: 6.20 Depth: 9.10
Language: English
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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