Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

Goglin, Christian

Hardcover

Business GeneralInvesting & Finance

ISBN10: 1786306344
ISBN13: 9781786306340
Publisher: Wiley-Iste
Published: May 4 2021
Pages: 368
Weight: 1.51
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions.

However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical.

Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of �emotional matching�, which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.

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