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Emotion, Adaptive Decision Making, And Consumer Behavior
Paperback
Business GeneralInvesting & FinanceGeneral Psychology
ISBN13: 9781636515960
Publisher: Vibrant Publishers
Published: Aug 11 2025
Pages: 360
Weight: 1.06
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
In Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a groundbreaking look at the interplay between emotion and decision strategies in shaping consumer actions. Moving beyond rational models, Bettman explores how feelings-both conscious and unconscious-impact attention, memory, and the ultimate choices consumers make.
This book highlights how emotions can trigger shifts in decision tactics, such as when stress leads to simpler, rule-based choices or when positive moods encourage more exploration. With evidence from psychology and consumer research, Bettman illustrates how emotional states interact with information environments and influence outcomes like brand loyalty, risk perception, and satisfaction.
An essential addition to the Legend in Consumer Behavior series, this book is invaluable for anyone in marketing, user experience, or behavioral design who seeks to understand how emotion drives human behavior. Through rigorous research and real-world implications, Bettman provides deep insight into one of the most influential yet often overlooked factors in decision-making: emotion.
1 different editions
Also available
Emotion, Adaptive Decision Making, And Consumer Behavior
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Publishers, Vibrant
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Emotion, Adaptive Decision Making, And Consumer Behavior
Bettman, James R.
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Consumer Information Processing: Marketing Applications
Bettman, James R.
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