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612-822-4611
Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Hardcover

Business GeneralEconomics

ISBN10: 1466645709
ISBN13: 9781466645707
Publisher: Igi Global Scientific Publishing
Published: Sep 30 2013
Pages: 391
Weight: 1.97
Height: 0.88 Width: 7.00 Depth: 10.00
Language: English
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

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