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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Elements of Buying: A How To Reference Guide on Advertising for Business Owners

Elements of Buying: A How To Reference Guide on Advertising for Business Owners

Paperback

Accounting

ISBN10: 0615661475
ISBN13: 9780615661476
Publisher: Createspace
Published: Aug 9 2012
Pages: 118
Weight: 0.37
Height: 0.25 Width: 5.98 Depth: 9.02
Language: English
This book is designed to be an how to to help entreprenuers and small business owners learn the basics (step by step) to develop strategy, formulate target (or customer base), negotiate and buy time or units within all advertising vehicles; such as: television, digital, radio, print, etc. Several examples and case studies are included. If you cannot afford to hire an advertising agency or marketing pro, this book walks you thru the steps necessary to assist in planning and buying advertising.

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