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The Effects of Social Media Advertising in China: Theory, Practices and Implications

The Effects of Social Media Advertising in China: Theory, Practices and Implications

Paperback

AccountingMarketingGeneral Sociology

ISBN10: 1032316195
ISBN13: 9781032316192
Publisher: Routledge
Published: May 27 2024
Pages: 134
Weight: 0.48
Height: 0.32 Width: 6.14 Depth: 9.21
Language: English
The book aims to evaluate social media users' attitude towards social media advertising in mainland China.

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