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The Economics of Managerial Decisions

The Economics of Managerial Decisions

Hardcover

EconomicsManagement

ISBN10: 0133548236
ISBN13: 9780133548235
Publisher: Pearson
Published: Jan 8 2018
Pages: 816
Weight: 3.30
Height: 1.30 Width: 8.00 Depth: 10.10
Language: English
For courses in managerial economics.


Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly -- helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab(TM), to ensure they not only understand, but can also apply, the economics of making a managerial decision.

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Economics