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The Economics of Information Technology: An Introduction

The Economics of Information Technology: An Introduction

Hardcover

Series: Raffaele Mattioli Lectures

Business GeneralEconomics

ISBN10: 0521844150
ISBN13: 9780521844154
Publisher: Cambridge University Press
Published: Dec 23 2004
Pages: 116
Weight: 0.57
Height: 0.48 Width: 5.58 Depth: 8.80
Language: English
The Economics of Information Technology is a concise and accessible review of important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. Hal Varian outlines the basic economics of these industries while Joseph Farrell and Carl Shapiro describe the impact of these factors on competition policy. The volume is an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

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