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The Economic Implications of Advertising (RLE Advertising)
Paperback
Series: Routledge Library Editions: Advertising
AccountingGeneral ReferenceGeneral Sociology
ISBN13: 9781138989108
Publisher: Routledge
Published: Dec 21 2015
Pages: 232
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
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