Sign-In
Cart
Disruption
Hardcover
Series: Adweek Magazine, Book 1
Publisher Price: $58.00
Please select the version of book you would like to purchase.
ISBN10: 0471165654
ISBN13: 9780471165651
Publisher: Wiley
Published: Oct 7 1996
Pages: 256
Weight: 1.14
Height: 0.95 Width: 6.28 Depth: 9.32
Language: English
ISBN13: 9780471165651
Publisher: Wiley
Published: Oct 7 1996
Pages: 256
Weight: 1.14
Height: 0.95 Width: 6.28 Depth: 9.32
Language: English
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.
Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.
Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.
To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.
In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including what if, multicultural analysis, and the disruption bank. He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department.
Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity.
Praise for Disruption
Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking. -Aldo Papone Senior Advisor, American Express Company
Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers. -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company
Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there. -Richard Branson Founder and Chairman of Virgin Group of Companies.
I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read. -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News.
I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different. -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd.
Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet. -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School.
Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV. -Bill Roedy CEO, MTV International
In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including what if, multicultural analysis, and the disruption bank. He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department.
Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity.
Praise for Disruption
Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking. -Aldo Papone Senior Advisor, American Express Company
Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers. -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company
Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there. -Richard Branson Founder and Chairman of Virgin Group of Companies.
I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read. -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News.
I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different. -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd.
Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet. -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School.
Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV. -Bill Roedy CEO, MTV International
Also in
Accounting
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation
Sorkin, Andrew Ross
Hardcover
From $19.99
How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Moore Phd, Joseph S.
Hardcover
$28.80
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
$6.60
Indispensable: How to Become the Company That Your Customers Can't Live Without
Calloway, Joe
Hardcover
$36.10
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
$21.85
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
$35.15
Accounting for Beginners (All-in-One): Everything You Need to Learn Financial & Managerial Accounting Even Without Prior Experience. Master Financial
Publications, Finance Knights
Paperback
$34.46
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
$23.70
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
$12.49
Hide Your Assets and Disappear: A Step-By-Step Guide to Vanishing Without a Trace
Pankau, Edmund
Paperback
$18.99
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Berman, Karen
Knight, Joe
Hardcover
$33.25
The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Turow, Joseph
Hardcover
$26.13
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
$22.80
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
$16.10
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
$17.10
El Hombre Más Rico De Babilonia - Richest Man In Babylon - Spanish Edition
Clason, George S.
Paperback
$10.50
Payments Systems in the U.S.: A Guide for the Payments Professional
Benson, Carol Coye
Jones, Russ
Loftesness, Scott
Paperback
$62.44
The Richest Man in Babylon - The Original 1926 Classic (Reader's Library Classics)
Clason, George S.
Paperback
$9.99
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Twitchell, James
Paperback
$19.00
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Martin, Steve J.
Cialdini, Robert
Goldstein, Noah J.
Paperback
$18.99
Choose FI: Your Blueprint to Financial Independence
Mamula, Chris
Barrett, Brad
Mendonsa, Jonathan
Paperback
$22.49
Ultimate Guide to Social Media Marketing: Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results
Butow, Eric
Garcia, Stephanie
Blake, Roberto
Paperback
$25.64
The Redleaf Calendar-Keeper 2026: A Record-Keeping System for Family Child Care Professionals
Press, Redleaf
Hardcover
$21.95
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
Mullis, Darrell
Orloff, Judith
Paperback
$18.95
No Bullsh*t Branding: A Step-By-Step Guide to Discover, Design, and Deliver Your Brand
Martin, James
Hardcover
$38.00
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
$18.99
Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)
Ittelson, Thomas
Paperback
From $17.99
No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity
Piper, Ashlee
Hardcover
$22.49
Credit to the Nation: Eastern European Jewish Immigrant Bankers and the Shaping of American Finance, 1873-1930
Kobrin, Rebecca
Hardcover
$42.00
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
Livesay, John
Paperback
$16.10
Spark Brilliance: How the Science of Positive Psychology Will Ignite, Engage, and Transform Your Team
Insinger, Jackie
Hardcover
$25.64
Accounting All-In-One for Dummies (+ Videos and Quizzes Online)
Taillard, Michael
Kraynak, Joseph
Boyd, Kenneth W.
Paperback
$33.24
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
$18.99
Mortgages 101: Quick Answers to Over 250 Critical Questions about Your Home Loan
Reed, David
Paperback
$19.99
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Amarir, Molly
Hargroder, Megan
Paperback
$17.09
The Truth about College: The Essential Guide for Parents and Teens--So You Can Make the Right Choice Together
Edelman, Ric
Hardcover
$26.55
The Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Fotopulos, Dawn
Paperback
$24.99
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
Chilton, David
Paperback
$18.05
The Next Millionaire Next Door: Enduring Strategies for Building Wealth
Stanley, Thomas J., PH. D.
Fallaw, Sarah Stanley, PH. D.
Paperback
$16.10
Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers
Berman, Karen
Knight, Joe
Paperback
$30.40
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
$50.00
Inventory Log: Large Inventory Log Book - 120 Pages for Business and Home - Perfect Bound
Press, Red Tiger
Paperback
$11.99
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Hope, Bradley
Wright, Tom
Paperback
$20.89
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
So, You Want To Be An Internal Audit Rock Star?: Leadership Competencies to Help You Thrive
Rogers, Shane M.
Paperback
$37.44
Keyboard Rich: How Anyone Can Earn Six Figures from Home with a Simple Bookkeeping Business
Von Fumetti, Bill
Paperback
$18.99
The Path to Sustained Excellence: Strategy, Culture and Team: The Story of WSFS into the 21st Century
Simon, Lizzie
Kriegstein, Brittany
Turner, Mark A.
Hardcover
$27.50
The McGraw-Hill 36-Hour Course: Accounting
Davidoff, Howard
Dixon, Robert L.
Arnett, Harold E.
Paperback
$28.50
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Bastien, Vincent
Kapferer, Jean-Noël
Hardcover
$68.63
No B.S. Guide to Making Them Believe: How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions
Kennedy, Dan S.
Kessler, Chip
Paperback
$23.74
Fearless Farm Finances: Farm Financial Management Demystified
Chase, Craig
Padgham, Jody L.
Dietmann, Paul
Paperback
$24.94
It's Not About You: Winning New Business In A Crowded Agency World
Boehler, Stephen
Boehler, Robin
Paperback
$19.00
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Hardcover
$28.50
How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Ibach, Howard
Paperback
$18.74
The Illusion of Choice: 161/2 Psychological Biases That Influence What We Buy
Shotton, Richard
Paperback
$18.99
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover
From $10.99
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
$29.94
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
$21.84
Failure Factory: How Baltimore City Public Schools Deprive Taxpayers and Students of a Future
Papst, Chris
Paperback
$21.80
Accounting and QuickBooks - 2 in 1: Learn How to Use Small Business Bookkeeping Software for Beginners
Ellis, Kevin
Paperback
$25.64
Financial Literacy for Managers: Finance and Accounting for Better Decision-Making
Lambert, Richard A.
Paperback
$18.99
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
The Wealth of Nations: Complete (Royal Collector's Edition) (Case Laminate Hardcover with Jacket)
Smith, Adam
Hardcover
$74.94
Damn Right!: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger
Lowe, Janet
Paperback
$27.50
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
$18.95
Contemporary Financial Intermediation
Greenbaum, Stuart I.
Thakor, Anjan V.
Boot, Arnoud W. a.
Hardcover
$195.00
Ways and Means: Lincoln and His Cabinet and the Financing of the Civil War
Lowenstein, Roger
Paperback
From $10.99