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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Gaming and the Advertising Landscape

Digital Gaming and the Advertising Landscape

Hera, Teresa de la

Hardcover

Series: Games and Play

Games & Activities GeneralGeneral SociologyGraphic Design

Currently unavailable to order

ISBN10: 9462987157
ISBN13: 9789462987159
Publisher: Routledge
Published: Aug 12 2019
Pages: 206
Weight: 0.95
Height: 0.60 Width: 6.10 Depth: 9.30
Language: English

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

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