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Dialogismo e genere discorsivo
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ISBN10: 6209416799
ISBN13: 9786209416798
Publisher: Edizioni Sapienza
Published: Dec 24 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209416798
Publisher: Edizioni Sapienza
Published: Dec 24 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Italian
Questo lavoro ha lo scopo di analizzare gli annunci pubblicitari stampati e audiovisivi della campagna Bombril al fine di verificare come viene costruita l'identità della campagna. Partendo dall'ipotesi che il dialogo di questa campagna con il destinatario, con il contesto storico-sociale in cui sono prodotti i pezzi e con le voci sociali che danno materialità discorsiva a questo contesto costituiscono l'identità di questa campagna pubblicitaria, verifichiamo come si svolge questo dialogo. Utilizziamo come base teorica gli studi bakhtiniani sul discorso, che eleggono il dialogismo come elemento chiave dell'analisi discorsiva. Per procedere a queste analisi, sono state mobilitate, tra le altre considerazioni del Circolo di Bakhtin, quelle relative al genere del discorso, al cronotopo, alla carnevalizzazione e alla produzione di senso in un contesto ideologico preciso. Nella nostra analisi è stato mobilitato anche il concetto di ethos discorsivo proposto da Maingueneau.
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