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Dialogisme et genre discursif
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ISBN10: 6209411673
ISBN13: 9786209411670
Publisher: Editions Notre Savoir
Published: Dec 24 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209411670
Publisher: Editions Notre Savoir
Published: Dec 24 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: French
Ce travail a pour objectif d'analyser les publicités imprimées et audiovisuelles de la campagne Bombril afin de vérifier comment se construit l'identité de la campagne. Partant de l'hypothèse que le dialogue de cette campagne avec le destinataire, avec le contexte historique et social dans lequel les pièces sont produites et avec les voix sociales qui donnent une matérialité discursive à ce contexte constituent l'identité de cette campagne publicitaire, nous vérifions comment ce dialogue se déroule. Nous utilisons comme base théorique les études bakhtiniennes du discours, qui choisissent le dialogisme comme élément clé de l'analyse discursive. Pour procéder à ces analyses, nous avons mobilisé, entre autres considérations du Cercle de Bakhtine, celles concernant le genre du discours, le chronotope, la carnavalisation et la production de sens dans un contexte idéologique précis. Nous avons également mobilisé dans notre analyse le concept d'ethos discursif tel que proposé par Maingueneau.
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