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Hardcover
Series: Jahrbuch Für Wirtschaftsgeschichte. Beihefte, Book 1
Publisher Price: $157.99
ISBN13: 9783050036571
Publisher: de Gruyter Akademie Forschung
Published: Feb 27 2002
Pages: 453
Weight: 2.03
Height: 1.00 Width: 6.69 Depth: 9.61
Language: German
Amerikanische und japanische Management- und Produktionsmethoden hatten nach dem Zweiten Weltkrieg eine wichtige Leitbildfunktion für deutsche Unternehmer. Die Rückkehr auf den Weltmarkt in den 50ger Jahren, die Behauptung der Wettbewerbsfähigkeit in den 60er und 70er Jahren und die zunehmende Flexibilität und Anpassungsfähigkeit der Unternehmen seit Beginn der 80er Jahre sind ohne den Einflu vornehmlich amerikanischer und japanischer Management- und Produktionsmethoden kaum vorstellbar. Empirisches Material bildet die Basis der Studie. Bei den untersuchten Unternehmen handelt es sich um Bahlsen, Bayer, Continental, Freudenberg, Glanzstoff, Henkel, Hüls, REWE und VW.
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