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Decorum
Hardcover
Series: Rhetorik-Forschungen, Book 19
PhilosophyLiterary CriticismGeneral Reference
ISBN13: 9783110260540
Publisher: De Gruyter
Published: Jul 18 2011
Pages: 188
Weight: 0.80
Height: 0.50 Width: 6.20 Depth: 9.30
Language: German
Angemessenheit ist der Schlüssel zur Persuasion: Überzeugen kann eine Rede nur dann, wenn sie sich an den Meinungen der Zuhörer und den konkreten Umständen der Situation orientiert. Wie aber vermag die rhetorische Theorie - die, wie jede Theorie, abstrahieren muss -, das Phänomen der Angemessenheit zu fassen?
Dass dem bisher nie in einer Monographie analysierten Konzept der Angemessenheit in der Rhetorik stets eine zentrale Rolle zukommt, ist Hauptthese dieses Buches. Es untersucht detailliert und textnah die Konzepte von Angemessenheit und den modus operandi der verschiedenen Autoren - mit teils überraschenden Ergebnissen.
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