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Decoding Luxe

Decoding Luxe

Paperback

Investing & Finance

ISBN10: 9382665986
ISBN13: 9789382665984
Publisher: Tara Pub
Published: Jul 9 1905
Pages: 146
Weight: 0.33
Height: 0.31 Width: 5.06 Depth: 7.81
Language: English
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

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Investing & Finance