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Davranissal Finansin Temel Kitabi
Paperback
ISBN13: 9786255765345
Publisher: Bookarion
Published: Jun 15 2026
Pages: 290
Weight: 0.74
Height: 0.61 Width: 5.50 Depth: 8.50
Language: Turkish
Bir yatırımcı neden zarar eden hissesini satmak istemez? Neden insanlar piyango biletine düşünmeden para verirken bireysel emeklilik birikimlerini ihmal eder? Neden sırf indirimde diye gerçekten ihtiyacımız olmayan ürünleri satın alırız?
Davranışsal finans, ekonominin uzun yıllar boyunca benimsediği rasyonel insan varsayımına meydan okudu. Nobel Ödüllü araştırmalar, piyasalarda karşılaşılan pek çok şaşırtıcı davranışın ve anomalinin ardında insan psikolojisinin olduğunu gösterdi. Bu keşif, finans dünyasının yalnızca sayılara ve modellere olan odağını alıp insanın karar alma süreçlerine doğru genişletti.
Bu eser yalnızca finans profesyonelleri ve akademisyenler için değil; insan davranışını, karar verme süreçlerini ve parayla kurduğumuz ilişkiyi daha iyi anlamak isteyen herkes için kapsamlı bir başvuru kaynağı niteliğinde.
Bazen en büyük yatırım riski piyasada değil, zihnimizin içindedir...
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