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Data Mining Techniques in Crm: Inside Customer Segmentation

Data Mining Techniques in Crm: Inside Customer Segmentation

Hardcover

Business GeneralDatabasesProbability & Statistics

ISBN10: 0470743972
ISBN13: 9780470743973
Publisher: Wiley
Published: Mar 8 2010
Pages: 372
Weight: 1.63
Height: 1.00 Width: 6.70 Depth: 9.60
Language: English
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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