Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

Germain, Richard

Hardcover

Series: Contributions in Economics and Economic History, Book 174

AccountingEconomicsInvesting & Finance

ISBN10: 0313299218
ISBN13: 9780313299216
Publisher: Praeger
Published: Aug 23 1996
Pages: 240
Weight: 1.13
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.

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