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Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents
Hardcover
Series: Routledge Contemporary China
ISBN13: 9780415680813
Publisher: Routledge
Published: Feb 25 2013
Pages: 234
Weight: 1.20
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book sheds new light on disruptive innovations both from and for the bottom of the pyramid in China and India, from the point of view of local entrepreneurs and international firms seeking to operate their businesses there. It covers both the theoretical and practical implications of disruptive innovation using conceptual frameworks alongside detailed case studies, whilst also providing a comparison of conditions and strategic options in India and China.
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