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Digitalizing Consumption: How devices shape consumer culture
Paperback
Series: Routledge Interpretive Marketing Research
Business GeneralInvesting & Finance
ISBN13: 9780367875497
Publisher: Routledge
Published: Dec 12 2019
Pages: 254
Weight: 1.15
Height: 0.80 Width: 6.00 Depth: 8.90
Language: English
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital
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