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Digital Public Relations and Marketing Communication Trends in Africa
Paperback
Series: Routledge New Directions in PR & Communication Research
AccountingInvesting & FinanceMarketing
ISBN13: 9781032689630
Publisher: Routledge
Published: Dec 26 2025
Pages: 214
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
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Njathi, Anne W.
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