Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia

de Macedo Higgins Joyce, Vanessa

Hardcover

Series: Palgrave Studies in Journalism and the Global South

Writing InstructionGeneral Racism & Ethnic StudiesGeneral Sociology

ISBN10: 3031495020
ISBN13: 9783031495021
Publisher: Palgrave MacMillan
Published: Aug 28 2024
Pages: 145
Weight: 0.76
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.

In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.

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