Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Doesn't Matter: (and other advertising heresies)

Digital Doesn't Matter: (and other advertising heresies)

Mills, Ruth
Goodby, Jeff
Lambie, John

Paperback

Accounting

ISBN10: 0692226850
ISBN13: 9780692226858
Publisher: Createspace
Published: Jul 7 2014
Pages: 564
Weight: 1.64
Height: 1.14 Width: 5.98 Depth: 9.02
Language: English
[540] pages of insights from the world's leading Mad Men]


Apathetic. Numb. Overwhelmed.
Those aren't consumers. They're ad professionals.


Radical shifts in advertising have reached a critical point - sucking craft, quality, and satisfaction out of the business. It's now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can well-established ad agency networks hang on or are they going to come crumbling down?

Or... are we facing the dawn of the industry's most seismic renaissance? One that offers agencies and marketers a powerful new array of cost-effective structures and models to elevate the quality of both our work and our lives?

Digital Doesn't Matter calls upon over 130 of today's most esteemed Mad Men minds from all around the world to answer. Provocative. Brutally honest. At times, pure heresy. With a complex landscape shifting by the nanosecond, this compendium of insights captures the industry at a true crossroads like never before. For any marketing pro, it is a much-needed Survival Guide - a clear, sensible path to propel agencies and individuals forward, free from budget-slashing bean counters and social media gurus who devalue the craft.

Learn first-hand from the nimble veterans who have not only survived, but also thrived.

Contributors include Global CEOs, CMOs, Creative Directors, Strategists, Planners, and Executives from all roles in the world's most successful agencies and advertisers. Your guide and author, Josh Sklar, stands as a digital pioneer having spearheaded several of the most respected worldwide digital agencies, creating award-winning campaigns for leading brands such as: Singapore Airlines, Visa, Heineken, Pfizer, Coca-Cola, Nokia, Microsoft, Discovery Channel, ESPN, Cisco, General Motors, and more.


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