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Digital Dawn in Adland: Transforming Australian Agencies
Hardcover
Series: Routledge Studies in the History of Marketing
AccountingBusiness GeneralMarketing
ISBN13: 9781138393882
Publisher: Routledge
Published: Jun 17 2021
Pages: 166
Weight: 0.94
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
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