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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Advertising: Past, Present, and Future

Digital Advertising: Past, Present, and Future

Paperback

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ISBN10: 0956608302
ISBN13: 9780956608307
Publisher: Creative Social
Published: Oct 19 2010
Pages: 184
Weight: 0.60
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best.

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